SIMMS INTRO.jpg

SIMMS PROJECT

SIMMS

SIMMS NEW HEADWATERS™ PACKS SERIES ALLOWS ANGLERS TO CUSTOMIZE THEIR PACK FOR EVERY NEW ANGLING ADVENTURE. WE PROVIDE THE ARCHITECTURE-YOU ADAPT IT TO HOUSE YOUR GEAR.

SIMMS NEEDED TO GROW THEIR MARKET SHARE AND CARRY GEAR WAS AN UNDER PERFORMING CATEGORY.

SYREN WAS BROUGHT IN TO ESTABLISH A LINE PLAN AND DESIGN AND DEVELOP A NEW LINE OF CARRY GEAR THAT WOULD EVENTUALLY WIN THE PRESTIGIOUS FIELD AND STREAM AWARD AND OPEN UP DISTRIBUTION globally.

AFTER RESEARCHING THE USER NEEDS WE DEVELOPED A CUSTOMIZABLE PLATFORM FOR FISHERMEN TO HOUSE ALL OF THEIR GEAR AND PRIORITIZE THE POSITIONING BASED ON WHEN AND WhERE THEY NEED SPECIFIC TOOLS.