USIA PROJECT

USIA

USIA IS A MILITARY MANUFACTURER WITH A RICH HERITAGE IN PROVIDING AQUATIC AND AMPHIBIOUS EQUIPMENT TO THE ELITE FORCES AROUND THE WORLD. SYREN INDUSTRIAL WAS APPROACHED TO BUILD A NEW BRAND IDENTITY AND PRODUCT LINES THAT ENABLE USIA TO REPOSITION THEMSELVES IN THE MILITARY, PUBLIC SAFETY AND RECREATIONAL MARKETS. WITH SUPERIOR QUALITY MANUFACTURING IN THE U.S. UNIQUE STRATEGIES WERE DEVELOPED TO REMAIN COMPETITIVE IN THESE AGGRESSIVE MARKETS AND COMMERCIALIZE TECHNOLOGY DEVELOPED FOR THE ARMED SERVICES INTO MORE TRADITIONAL CIVILIAN CHANNELS OF DISTRIBUTION.

SYREN FIRST REWORKED THE CORPORATE IDENTITY TO APPEAL TO A MORE CIVILIAN BASED RECREATIONAL RETAIL CONSUMER.

WE THEN BUILT PRODUCT BRANDING AND LOGO USAGE GUIDELINES TO HELP IMPLEMENT THE STRATEGY DURING PRODUCTION AND DISTRIBUTION.

SYREN THEN RESEARCHED AND DEVELOPED A PRODUCT AND MARKETING STRATEGY THAT LEVERAGED THE STRENGTH OF THEIR MILITARY HERITAGE AND TECHNOLOGIES AND EXPANDED THEIR DISTRIBUTION INTO PUBLIC SERVICE, RECREATIONAL AND INDUSTRIAL SAFETY MARKETS.

FINALLY WE DESIGNED, DEVELOPED AND SET UP MANUFACTURING TO SUPPORT THESE PRODUCT LINES AND CREATED THE COLLATERAL AND SALES TOOLS TO CREATE A CLEAR AND CONSISTENT STORY FOR SALES AND MARKETING.